For their first collaboration with Visit Qatar, AKQA introduced the Stopover global campaign.
The concept highlights how stepping out of the airport doors can unlock the incredible beauty and culture Qatar has to offer—even in just 24 hours. Set to Dinah Washington’s timeless song What a Difference a Day Makes, the campaign uses a series of match cuts to compare familiar airport activities with the extraordinary experiences awaiting travelers just 20 minutes away.
From universal traveler routines to stunning Qatari adventures, the film shows how much can be discovered in a short time, inviting viewers to stay a little longer by booking one of Visit Qatar’s Stopover packages before catching their next flight.
Group creative director: Oliver Duggan
General Manager: Liz Swanson
Account Manager: Katie Bath
Producer: Mimmi Lind
Creative Leads : Jack Brodie & Andreas Karmiotis
Directed by Laura Weaver
Produced by Iconoclast
Role : Creative Direction