With an unrelenting ambition to innovate within this space, CYBEX invested in over a decade of research and thousands of tests to create the Anoris T i-Size - a luxurious forward-facing car seat with an integrated airbag and unmatched child safety.
The task was to celebrate the launch of this new car seat with a film. We really wanted to put the accent on finding the best way to illustrate the child safety in a uniquely way, off the beaten path of what the automotive industry has been treating this essential department for years, from the dummy's design to the rendering of the technology inside the car seat.
Directed by Helen Takkin, shot in Estonia in July 2021
Role : Creative Direction - Motion Design - R&D