The emotion of music, from the artist to you.
Intimate documentary footage offers a behind the scenes glimpse into the unique personal experiences that inspired ‘Without Me’ by Halsey and ‘Sunflower’ by Post Malone and Swae Lee to reveal the emotions behind the music, as originally felt and intended.
Impact
Audiences get an insight into the moments behind the songs, while the series strengthens the Beats by Dre ethos of delivering music the way the artist intended.
Halsey’s film debuted moments after her live performance at the American Music Awards, while Post Malone’s film was recognised on YouTube’s Top 10 leaderboard. The films are produced by Iconoclast and directed by So Me, and together have received over 25 million views.
Role : Art Direction - Motion Design