In order to celebrate the launch Cybex new flagship, I’ve been asked to define a world to illustrate the benefits the e-Priam delivers. With individual scenes that react to the product in an elevated way, effortlessly evoking each feature - hills flatten, sandy beaches turn silky smooth, and the baby is gently rocked to sleep as the world reacts to the e-Priam.
Working closely with Frame, we aimed to achieve a minimalist atmosphere that evokes a calm environment in soft pastels, with details to communicate surroundings whilst the product remains the hero. The scenes were complemented by bespoke soundscapes created for each setting, from the bustle of the city, seagulls at the beach or soft lullaby by the dinner table.
Role : Creative Direction - Style Framing