Before a film sets the scene, an ident sets the tone.
The adventure. The emotion. Sitting back to be swept up in a spectacle. This sensation doesn’t start when the movie does—it begins a few seconds before, with the ident. In just an instant, one visual evokes what’s to come. AKQA collaborated with Matthew Vaughn to envision and design a cinematic ident and visual identity that embodies the ethos of his eponymous studio, MARV.
Each film is marked by a unique set of dice, inspired by its individual themes and visual language. The dice are the dynamic expression of an evolving body of work, the signature of a visionary filmmaker, and the audience’s invitation into an unforgettable world.
Role : Art Direction - Motion Design - Animation